What is the optimal time and day to send bulk emails for maximum engagement?

What is the optimal time and day to send bulk emails for maximum engagement?

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The best time and day for sending bulk emails to have your target audience engaged may vary based on where your target audience is and their preference. However, here are some general guidelines one should follow :

Best Days:

Tuesdays and Thursdays: These seem to be considered the best days to send emails since they are not as crowded as Monday and Friday.
Avoid weekends: Chances of anyone going through the pain to check email on a weekend are actually low.
Best Times

Early mornings: Most emails are usually sent early in the morning and are considered among the best times in catching recipients Bulk Email Data when they are checking their email before starting their day.
Late afternoons: Sending late in the afternoon may work as well, because many people would be wrapping up at that time.
Peak hours should be avoided: In this regard, emails can be send during hours that are not considered to be peak business hours.
Additional Tips:



Consider the time zone of your target audience: In case by chance you send emails to target audiences that represent another time zone than yours then this should be one important consideration.
Run A/B tests across different days and times: You will be able through trials and errors, tell precisely what works for each of your target audiences.
Personalization of your emails: You are at the liberty to increase your engagement through personalization. In personalization, make them according to the target audience, event, or purpose.
Utilize a proper platform of e-marketing: A great email marketing platform may track your performance with emails and optimize your campaigns.
Ultimately, it is a question of your specific situation-when and on what day is the best time to send bulk emails. By reading the above guidelines and further experimenting with times and days, you will be able to choose the best time and day for your email campaigns.